{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilder-souper-T2CZq6BD","width":444,"version":"1.0","type":"rich","title":"Builder Souper","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/9a9aaa77-2d08-486a-91d4-b715ba95699d/portrait-3-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2f5d662c-e7d5-4d18-b1cc-97949c647071\" height=\"200\" width=\"100%\" title=\"Builder Souper\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Lola Adeyemi is Founder of It’s Souper” a line of Afro-Fusion Soups & Sauces currently sold online and in Canada. On this episode of ITS, Lola and Ali talk about the beginning: What is it really like to go from idea to product to sales and why confidence is not about bravado but about trust in what you're building."}