{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-a-win-win-win-i_MYKJTV","width":444,"version":"1.0","type":"rich","title":"Building a Win Win Win","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/6b5008f1-d29e-4726-bd75-ab00468d23b9/17-10-02-annalea-headshot-121-2-1-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/cc41d883-7b52-4224-b358-31e3afabe848\" height=\"200\" width=\"100%\" title=\"Building a Win Win Win\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Annalea Krebs is the founder and CEO of Social Nature, a product discovery and trial platform that helps emerging brands reach consumers, and build a loyal community. On this episode of ITS, Annalea and Ali discuss how Social Nature reconciles two seemingly opposing rules: Sampling is still critical and yet most brand discovery  starts online. For wholesale-first brands, or DTC brands looking for a brick and mortar strategy, this episode is a dream."}