{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-because-thats-what-women-do-xApF7jkI","width":444,"version":"1.0","type":"rich","title":"Building, Because That's What Women Do","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/16c36ab4-f889-4845-987e-be684bd3c88f/a-a-photo-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3e290903-4b30-4909-a628-eba269cf4620\" height=\"200\" width=\"100%\" title=\"Building, Because That&apos;s What Women Do\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Ariel Pasternak and Atara Bernstein are the co-founders of Pineapple Collaborative, a company on a mission to connect and celebrate women who love food. What started as community builder, is now a full-fledged \"lifestyle brand\" as the duo launched their first pantry products DTC last year. On this episode of ITS, Ali, Atara and Ariel talk true community, shifting from a service business to a product business, and why \"selling something\" doesn't mean you're not building a true community."}