{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-better-emails-qomS_iMZ","width":444,"version":"1.0","type":"rich","title":"Building Better Emails","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/2ab61027-f44a-4d7d-90b7-da484915f9b8/pr-2500-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2637b4a6-b3fc-483b-aeca-96d7c37a60a3\" height=\"200\" width=\"100%\" title=\"Building Better Emails\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Phillip Rivers is founder and CEO of Go Tetra, a messaging agency that specializes in email marketing. On today's episode of ITS, Phil and Ali talk about email marketing, why it's re-emerging as an important communications channel, why it often remains underused, and how businesses can hit the sweet spot of consistent communication without annoying their consumers.\n"}