{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-clout-C8VvTGtM","width":444,"version":"1.0","type":"rich","title":"Building Clout","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/e029612d-8aab-4093-8743-237300f3991f/rachelkrupa-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1982d285-6b92-470f-ae8e-40c8bdcd528b\" height=\"200\" width=\"100%\" title=\"Building Clout\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Rachel Krupa is Founder of Krupa Consulting & The Goods Mart, a convenience store for a new generation. On this episode of ITS, Rachel and Ali talk about the different ways brands can use PR - from SEO strategy to thought leadership. They discuss driving momentum during moments of growth and moments of building, and how Rachel built the Goods Mart as a place to launch products into retail. "}