{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-community-first-uI91y1Lj","width":444,"version":"1.0","type":"rich","title":"Building, Community-First","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/96436df4-f958-4611-af60-5dba9f70dfe2/screen-shot-2022-07-26-at-12-40-35-pm-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/31787b69-c61e-40f2-bcae-dbd6c76d9400\" height=\"200\" width=\"100%\" title=\"Building, Community-First\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Kevin Lee is the Co-Founder of Immi, the better-for-you Asian American food brand that invented the world's first low-carb, high-protein, and 100% plant-based instant ramen. On this episode of ITS, Kevin shares how he and his co-founder applied principles from their experiences as tech product managers to CPG and built a deeply engaged community. Before they even had a great product."}