{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-dry-RF2pR_fp","width":444,"version":"1.0","type":"rich","title":"Building the Perfect Moment","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/e9edc5f4-1699-4c11-8631-eb861c803931/screen-shot-2021-02-08-at-3-28-30-pm-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2367034a-ecac-4312-bd3e-693fd4cea76e\" height=\"200\" width=\"100%\" title=\"Building the Perfect Moment\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Melanie Masarin is the founder of Ghia, a spirit-free aperitif designed to change the way we think about drinking and socializing. On this episode of ITS, Ali and Melanie talk about Ghia's launch this past June, the non-alc market, and how Melanie's turns at Dig Inn and Glossier informed the Ghia brand."}