{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-food-service-first-83xj6uo8","width":444,"version":"1.0","type":"rich","title":"Building Food Service First","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b38f8352-2489-414a-993a-c6423a813e9c/cad921b0-7667-4b32-a67d-ebe4e1fe3ac4/amy-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7bf58ed8-cfca-4a60-9c5b-412887031c8b\" height=\"200\" width=\"100%\" title=\"Building Food Service First\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Amy Zitelman is the co-founder and CEO of Soom Foods, the tahini brand known by every restaurant chef – and now more and more consumers- across the US. On this episode of ITS, Amy and Ali talk about building what you know with what you have, which means taking a real inventory of your resources, skill-sets, and tolerance, then keeping disciplined to scaling that before launching into other categories, channels or products."}