{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-foodservice-Po0Hmeol","width":444,"version":"1.0","type":"rich","title":"Building Foodservice","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b38f8352-2489-414a-993a-c6423a813e9c/a6bccb11-d633-4855-a59a-592024829267/ray-square-its.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3fd0e200-641d-4dcd-b336-cf07a6507750\" height=\"200\" width=\"100%\" title=\"Building Foodservice\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Ray Goulbourne is a foodservice expert with experience at high growth CPG brands including Banza, Simulate, Mason Dixie, and Sir Kensington's. On this episode of ITS, Ray breaks the channel down for Ali: From defining objectives and choosing a segment, to execution and scale. There's even a cheat code in the last few minutes, where brands looking into foodservice can start their research."}