{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-for-people-who-need-you-_WPFQSk4","width":444,"version":"1.0","type":"rich","title":"Building for People Who Need You","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/e7ae923b-ce5d-46bf-814b-ccb3958bdc5f/steven-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/294b8ae8-59b6-4ede-84d9-8cc78ad27564\" height=\"200\" width=\"100%\" title=\"Building for People Who Need You\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Steven Singer is the founder and CEO of FODY Food and a 25-year CPG veteran. On this episode of ITS, Steven and Ali talk about the pros and cons of a building a niche product, how social media has truly changed the game in CPG, and how founders can protect themselves and their companies in this new era."}