{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-for-the-long-term-zBbIxVDk","width":444,"version":"1.0","type":"rich","title":"Building for the Long Term","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/bc5405b9-7141-481d-b4b2-12a2a6b63124/mk-5224lr-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5f88fc62-27d0-430f-a25c-b0d253385533\" height=\"200\" width=\"100%\" title=\"Building for the Long Term\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Maya Kaimal is the creator of the original refrigerated sauce. Maya launched her line of fresh, Indian simmer sauces in 2003 and since then has built a brand synonymous with quality, nutritious, accessible Indian food. On this episode of ITS, Maya tells Ali the story of Maya Kaimal — how they've thrived over the years through changes in the market, the way people buy food, team shifts and a lot more. "}