{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-icons-5MFR0_s7","width":444,"version":"1.0","type":"rich","title":"Building Icons","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/d73fe391-4dab-4a20-b856-d2d5d536f9cc/alexcenter-headshot3-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3195eace-1924-45ac-9cbd-1b68f1721a91\" height=\"200\" width=\"100%\" title=\"Building Icons\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Alex Center is a designer and founder of the branding company CENTER. Prior to building his own studio, Alex worked at Coca-Cola, where he became Design Director, for 11 years. On this episode of ITS, Alex and Ali talk about what makes iconic brands magical, why packaging is just one part of a larger ecosystem (hint: you must also have a great product and the people are key), and why the best brands make you feel like a superhero."}