{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-in-the-right-channel-ccQVXEDs","width":444,"version":"1.0","type":"rich","title":"Building in the Right Channel","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e50f26e1-a22e-41e2-9032-964c92dbdfbc/5b72e322-2ed2-42c9-a009-33f46ea1b808/screen-shot-2021-09-10-at-9-50-31-am-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/af5ed535-3eae-4320-8578-640a662a416b\" height=\"200\" width=\"100%\" title=\"Building in the Right Channel\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Sashee Chandran is the founder and CEO of Tea Drops, the organic, ground leaf teas that dissolve into your cup - no bag or infuser needed. On this episode of ITS, Sashee and Ali talk about sales channels and alignment - not every product makes sense in every channel, and every product has a few channels that really make sense. They also chat subscription, why it can be huge for a brand, but why it also requires more attention than you think."}