{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-like-an-outsider-_EKEoObN","width":444,"version":"1.0","type":"rich","title":"Building Like an Outsider","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/b9094470-3564-475e-8862-8510a0e14768/madelinehaydon-052-1-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f8358ded-6c09-4154-b53a-bc02b73bf181\" height=\"200\" width=\"100%\" title=\"Building Like an Outsider\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Madeline Haydon is the founder and CEO of Nutpods, the unbelievably successful dairy-free creamer that launched with a Kickstarter campaign in 2013. On this episode of ITS, Madeline tells Ali the Nutpods story, shares her lessons for building a successful business, and explains why it's so critical that we know who we are, what makes us different and how we plan on challenging the status quo."}