{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-on-a-name-wvtqWYLV","width":444,"version":"1.0","type":"rich","title":"Building a Brand is an Art and Science.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b38f8352-2489-414a-993a-c6423a813e9c/86ce1459-5c71-4c1d-8170-1cc6989be4bc/new-in-the-sauce-logo-may6-b.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c8f835cd-694b-47c2-8a9b-b8cab1699a95\" height=\"200\" width=\"100%\" title=\"Building a Brand is an Art and Science.\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Marisa Zupan is founder & CEO of United Sodas of America, the gorgeous, naturally sweetened sodas that look like an art installation. On today's episode of ITS, Marisa and Ali talk about brands as conceptual spaces, the connections between strategy and creativity, and how clarity and vision are at the foundation of all great brands.\n\nHeritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!\n\nIn the Sauce is Powered by Simplecast.\n\n"}