{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-on-youtube-OtvRx_L5","width":444,"version":"1.0","type":"rich","title":"Building on YouTube","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/ca48b59c-444b-4f6a-974a-3468c31842b1/c-l-87-3-1-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ef7f4857-5327-4040-8452-1c9c35b5203e\" height=\"200\" width=\"100%\" title=\"Building on YouTube\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Carrie Yang is the founder of Grouphugs, a YouTube growth agency helping businesses create profitable YouTube channels. On this episode of ITS, Carrie and Ali talk all things YouTube: Why it's a critical channel for CPG brands, how to build a full, holistic library of content, and best practices for editing, publishing, and community-building."}