{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-requires-curiosity-and-empathy-6VPKSGUE","width":444,"version":"1.0","type":"rich","title":"Building Requires Curiosity and Empathy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b38f8352-2489-414a-993a-c6423a813e9c/86ce1459-5c71-4c1d-8170-1cc6989be4bc/new-in-the-sauce-logo-may6-b.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0f69f97c-6c71-4f4e-bbc8-ecbbc38dc0b5\" height=\"200\" width=\"100%\" title=\"Building Requires Curiosity and Empathy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Sandro Roco is the founder of Sanzo, the 1st Asian-inspired sparkling water. On today's episode of ITS, Sandro explains why CPG businesses should be built on empathy and curiosity. They also talk about launching in a way that makes sense for your product, how you can save money by digging deep before you work with creatives, and why early feedback is so critical.\n\nHeritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce  by becoming a member!\n\nIn the Sauce is Powered by  Simplecast."}