{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-staying-power-ep2HZlGI","width":444,"version":"1.0","type":"rich","title":"Building Staying Power","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b38f8352-2489-414a-993a-c6423a813e9c/b8690c3a-3c8b-4889-9c52-678d236a89f9/mother-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/78570e1a-7962-4a58-939e-ade49af4b7d7\" height=\"200\" width=\"100%\" title=\"Building Staying Power\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Lauryn Chun is the founder of Mother-in-Law’s, the crowd favorite brand that started the fermented foods craze way back in 2009. On this episode of ITS, Ali and Lauryn compare the economic environment today with 2010-2012, and discuss the creativity, scrappiness, and innovation that emerged from challenges."}