{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-the-rubyverse-OhAZiSCx","width":444,"version":"1.0","type":"rich","title":"Building the Rubyverse","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/6e61c9ad-525c-463f-8ef7-51fa4b8f5221/rubyverse.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/bab03d23-f4fb-4b10-a1d2-2d3a06bb3594\" height=\"200\" width=\"100%\" title=\"Building the Rubyverse\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Noah Wunsch is the founder of Ruby, a new, super creative line of organic hibiscus water. On this episode of ITS, Noah and Ali talk about the value of going beyond what we’ve come to think of building a brand identity, how brands need to take time figuring out where can we provide value, and why founders should seek comfort in knowing the odds are against us."}