{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-to-build-a-moat-40Vnw3Jl","width":444,"version":"1.0","type":"rich","title":"Building to Build a Moat","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b38f8352-2489-414a-993a-c6423a813e9c/d463ca35-d1a7-4a16-b2e4-f9150c6a0da2/katie-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4a0f8c47-ed68-4ea5-914d-2fcc343fe889\" height=\"200\" width=\"100%\" title=\"Building to Build a Moat\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Katie Wilson is the founder and CEO of BelliWelli, the wellness brand known for its gut health-focused snack bar. On this episode of ITS, Katie tells Ali how Facebook groups, billboards, humor, and empathy built the brand we know today."}