{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-to-last-Phg_dhge","width":444,"version":"1.0","type":"rich","title":"Building to Last","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/df525d81-1496-4c53-9525-28d43423675b/c82bf561-cc13-4b3d-9583-04e540b79618/john-forakerheadshot-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/cfd01276-c418-4656-a649-9603ba6b3f4d\" height=\"200\" width=\"100%\" title=\"Building to Last\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"John Foraker is Co-Founder and CEO of Once Upon a Farm and has spent more than 30 years in the natural and organic food industry, running businesses (Annie's for one) with a sharp focus on sustainability and social responsibility. On this episode of In the Sauce, John shares his hard-earned wisdom about the natural food industry: From mission and core consumers to dealing with grocery buyers and trade spend. "}