{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-trust-over-time-bL2IMPiE","width":444,"version":"1.0","type":"rich","title":"Building = Trust Over Time","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/024cd7e6-fd0b-4796-8cec-7bfa8a99e408/ae367d43-d6a8-4ab5-a659-3f468236bf46-1-201-a-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d70ea2be-4498-4158-8c8e-f24ab1d39236\" height=\"200\" width=\"100%\" title=\"Building = Trust Over Time\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Eric Strickland, National Director of Alternate Channel Sales at Tessemae’s. On this episode of ITS, Eric and Ali talk Sales: form big picture strategy and the importance of a guiding WHY, to the details of a sales deck."}