{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fbuilding-without-sugar-Vv4GhlHG","width":444,"version":"1.0","type":"rich","title":"Building Without Sugar","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/e9362e37-b294-4fd9-9502-531218094ac0/image-from-ios-5-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/900ff517-a35d-4bdb-95ad-b03641c06c93\" height=\"200\" width=\"100%\" title=\"Building Without Sugar\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Jen Ross and Cristina Ros Blankfein, are co-founders of Swoon, zero sugar cocktail mixers and syrups, and now!, ready-to-drink sugar free lemonades. On this episode of ITS, Jen and Cristina talk Ali through rebranding to expand into the ready-to-drink set, how it all comes down to relationships, and why listening to your super fans can be your super power.\n\nHeritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!\n\nIn the Sauce is Powered by Simplecast."}