{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fepisode-49-building-ugly-can-be-beautiful-Rl9SpDVc","width":444,"version":"1.0","type":"rich","title":"Episode 49: Building Ugly Can Be Beautiful","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/7799e29e-6411-4544-a997-e3f44f3cf4ae/img_4303_alison_cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e3be43c7-295b-47c9-8e32-e4f0d334cbf5\" height=\"200\" width=\"100%\" title=\"Episode 49: Building Ugly Can Be Beautiful\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Hugh Thomas is Co-founder and CEO of Ugly Drinks, the bright, groovy, retro looking cans of delicious, sugar-free, flavored sparkling water that just arrived from the UK after a few years of super successful sales across the pond. On this episode of ITS, Hugh and Ali break down Channel Strategy and how Ugly is growing from a UK direct to consumer brand into the US and our stores. They talk innovation and brand, and all sorts of ITS topics."}