{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fin-the-sauce.simplecast.com%2Fepisodes%2Fepisode-58-building-strategically-zr8i1j27","width":444,"version":"1.0","type":"rich","title":"Episode 58: Building Strategically","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/df525d81-1496-4c53-9525-28d43423675b/03c48241-f144-4137-880a-0eda91715769/richardson-headshot-1-hires-alison-cayne.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/af66ec74-c337-4c59-a064-a32d33f1e0c3\" height=\"200\" width=\"100%\" title=\"Episode 58: Building Strategically\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early stage CPG brands. On this episode of ITS, Ali and Dr. Richardson talk strategy: why it's critical, how it protects founders (sometimes from themselves), what the critical elements of a good strategy are, and how a one-line competitive strategic statement can literally make the difference between a good company and a great one."}