{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Findexventures.simplecast.com%2Fepisodes%2Fsecrets-to-building-iconic-ip-7tQtaUyW","width":444,"version":"1.0","type":"rich","title":"[Gaming Summit] Secrets to Building Iconic IP","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/baa51b8b-40c6-498f-a87c-29f865c213c0/81439e44-0db7-410c-bf3b-540295daa6cb/gs2022-simplecast-title-card-3000px-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/799bd23e-50a6-4e4f-b9d5-1e2c80c9416f\" height=\"200\" width=\"100%\" title=\"[Gaming Summit] Secrets to Building Iconic IP\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"At their best, games become a home for players to experience and express themselves for years on end. But what makes a great game great? Soner Aydemir (Co-Founder & CEO, Dream Games) and Jenova Chen (CEO, ThatGameCompany) discuss how to approach game design, find your target audience, and create memorable and enduring game experiences. "}