{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Finnovation-uncovered.simplecast.com%2Fepisodes%2Fdistilling-a-new-breed-of-spirits-oFAkzj1f","width":444,"version":"1.0","type":"rich","title":"Distilling a New Breed of Spirits","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0329d0a8-1b20-4baa-9d24-73eee26e3f96/030db111-a4fa-4a04-a135-047fa180f5fe/cover-art-s2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7460f614-a166-4d59-a9f7-31330b9f3b4e\" height=\"200\" width=\"100%\" title=\"Distilling a New Breed of Spirits\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Endless West creates award-winning whiskeys and spirits using a process that breaks down the alcoholic beverages to the molecular level. A fine whiskey typically requires 10 years to age, but this tech startup recreates spirits in less than a day. This week Kristen Meinzer talks to Alec Lee, CEO of San Francisco-based Endless West, to learn how it’s using a fraction of the resources to make environmentally friendly liquor in a lab. Invesco Distributors, Inc."}