{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Finnsync-show.simplecast.com%2Fepisodes%2Fwhy-sales-should-love-marketers-pXwJAdL3","width":444,"version":"1.0","type":"rich","title":"Why Sales Should Love Marketers","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9ea1a3ea-8e01-4294-a05a-dbf2b4964de9/a29ffb5e-4927-4d39-9aa4-ce28844b85e2/innsync-design-2024.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a7243372-6ea9-4255-81f8-ca14bbd8ff69\" height=\"200\" width=\"100%\" title=\"Why Sales Should Love Marketers\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Overall topic: Why Sales Should Love Marketers\n\nSet-up: Many hotels still operate in a siloed environment where marketing and sales don't interact, and most don't realize the impact it has on the bottom line.\n\n1. Can you explain what’s going here? Ie. 96% of what was sales is now marketing?\n\n2. How is this impacting a hotel's revenue?\n\n3. What are some tips you suggest to fix this problem?\n\nATTENDEES:\n\nConnor DeLaney, IMPACT\n\nCory Falter, Lure Agency"}