{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Finvisible-solutions.simplecast.com%2Fepisodes%2Fe11-deeper-dive-into-differentiation-9hQca2fh","width":444,"version":"1.0","type":"rich","title":"E11: Deeper Dive into Differentiation","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2726e90b-7848-4ab0-98bc-c4f1f1aa5f38/dfb80492-1a9c-426c-a1de-9421559d24cf/e11-deeper-dive-into-differentiation.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/02234b69-4aa8-4e3c-b75a-e396de854572\" height=\"200\" width=\"100%\" title=\"E11: Deeper Dive into Differentiation\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In Episode 9, I briefly talked about differentiation and why it is an important part of innovation.\n\nIn this episode we do an even deeper dive into the topic. And in particular I share my Innovation Targeting Matrix. The premise is that there are three levels of activities/opportunities - and they aren't all equal. When you better understand how to prioritize your innovation investments, you will get the biggest bang for your buck."}