{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Finvisible-solutions.simplecast.com%2Fepisodes%2Fe33-dont-think-outside-the-box-pKPlpG4M","width":444,"version":"1.0","type":"rich","title":"E33: Don't Think Outside the Box","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2726e90b-7848-4ab0-98bc-c4f1f1aa5f38/5ec0efce-bb27-497c-b356-2b3c4d0e6309/e33-don-t-think-outside-the-box-min.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/eed95d98-cc38-4546-8b89-bbe9581ca6e6\" height=\"200\" width=\"100%\" title=\"E33: Don&apos;t Think Outside the Box\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What if instead of thinking outside the box, you want to find a better box? \n\nThis is Chapter 4 from Best Practices are Stupid. \n\nWe explore the power of Challenge-Centered Innovation and why it leads to higher ROI than idea-driven innovation."}