{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Finvisible-solutions.simplecast.com%2Fepisodes%2Fe36-divot-Y0u17Hrb","width":444,"version":"1.0","type":"rich","title":"#36: DIVOT","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2726e90b-7848-4ab0-98bc-c4f1f1aa5f38/ba9ba2c2-1f8f-40c8-a626-111ac133d4f0/e36-divot-cover-art-min.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3a7e26c6-edd3-4bd7-8ef5-309d73b8d3ac\" height=\"200\" width=\"100%\" title=\"#36: DIVOT\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this freeform podcast episode, I share my thoughts on my next book: DIVOT.\n\nA divot is a term from golf. It's when you swing at the ball, if you go too deep, a chunk of grass goes flying, and this is a divot.\n\nAnd that's the premise of the next book - how can we go deep and create more customer value?\n\nRather than changing direction (pivot) it is about deep value creation."}