{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fj-richard-claywell-cpa.simplecast.com%2Fepisodes%2Fsplitting-the-baby-uhdyQBAp","width":444,"version":"1.0","type":"rich","title":"Splitting the baby ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9aa11fc2-867d-40b2-acb5-721c84cb294c/c75956d1-dfcf-4f35-af99-d2a4e833e62f/2021.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9e00ddab-5ad6-46bd-a6af-0c5a9f4b27d9\" height=\"200\" width=\"100%\" title=\"Splitting the baby \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Let's imagine you're selling your house\nWhen someone wants to buy it from you, they have to pay you money.\nsometimes there's a disagreement about how much money should be paid\nwe need to figure out the right amount in a fair way\nThere are two special tools that are used to figure out the fair amount of money\nOne is called the \"cost of equity,\" and the other is the \"safe rate.\"\nCost of equity: would be suitable if your house was part of a larger property or real estate market\nconsidering factors like how much the property value changes over time and the extra profit people expect for taking on the risk of owning property"}