{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fkey-takeaways.simplecast.com%2Fepisodes%2Fknowing-your-category-UsjjOAF8","width":444,"version":"1.0","type":"rich","title":"Category Clarity: Why it Matters for Your Brand","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5c696a2e-658c-41f8-bab4-df2604db9f1f/b3eb5892-678a-4aaa-980c-b40f8182359f/11sq.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/62c1bcb6-0aa6-483a-8965-2b0559b370d8\" height=\"200\" width=\"100%\" title=\"Category Clarity: Why it Matters for Your Brand\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business.\n\nKey Takeaways:\nHow to know your category\nCompanies that know their category well and the advantages they have\nThe effects your category has on your research"}