{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fkite-consulting.simplecast.com%2Fepisodes%2Fep-293-TtTs6JaO","width":444,"version":"1.0","type":"rich","title":"The SFS Launch: Support, Sustainability and the Future of Welsh Farming","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d36d5388-805a-4405-8441-d48a9ae3d5e5/730bdcfc-ffe6-4e18-b8be-7fed6b796b6e/kite-podcast-no-year.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/162b0c84-b9e7-41b7-8e0d-d248a64d301d\" height=\"200\" width=\"100%\" title=\"The SFS Launch: Support, Sustainability and the Future of Welsh Farming\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"After our usual milk market report from Chris Walkland, Will Evans and Ben Eagle are joined by Einir Williams, Head of Development at Farming Connect/Mentera Cymru, Kite consulting’s Technical Consultant Beth Parry, and podcast producer Becki Reay. The group discuss the new Sustainable Farming Scheme available for Welsh farmers, launched on April 1st. Einir and Beth explain the SFS, outlining the importance of re registering with Farming Connect to access ongoing support under the programme. The scheme includes 12 universal actions covering areas such as soil health, biodiversity and carbon management, many of which reflect practices already used by dairy farmers. While concerns exist about workload and food production, they reassure farmers that much of the work overlaps with current practices, and that the SFS is designed to improve efficiency, productivity and overall farm performance, with tailored support available to help simplify the process."}