{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fkl-podcast.simplecast.com%2Fepisodes%2Finfluence-part-2-its-all-greek-to-me-lcqheEEb","width":444,"version":"1.0","type":"rich","title":"The Alpha, Beta, Gamma's of Influence","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ccf6f8f7-c81e-476c-a1a9-c7f9c78873a1/fe01fe92-8e44-40f4-8bf0-2987601ff872/aristotle.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c5a28001-692c-41cb-8b52-9d2e5b9f1982\" height=\"200\" width=\"100%\" title=\"The Alpha, Beta, Gamma&apos;s of Influence\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"2000 some odd years ago, Aristotle wrote \"Rhetoric.\" This guide offered insight into the art of persuasion (a modern sales strategy of sorts). \nWe've attempted quite a high-wire act by connecting Daniel Pink's Masterclass on persuasion to Aristotle's Rhetorical Triangle. I think we nailed it.\nWe also learned how to pronounce \"Pathos.\" "}