{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fkl-podcast.simplecast.com%2Fepisodes%2Fthe-abcs-of-influence-Ld8nXwCX","width":444,"version":"1.0","type":"rich","title":"The ABCs of Influence","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ccf6f8f7-c81e-476c-a1a9-c7f9c78873a1/7b080402-6bed-47c6-9de1-59193e7cd0b3/cini-influence.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c1fd95ee-3043-4c24-a132-f7e88e2e8a3f\" height=\"200\" width=\"100%\" title=\"The ABCs of Influence\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"When people think of sales people, they may think of the stereotypical manipulative salesman in a bad suit. He's slimy. He's pushy. He's trying to pull one over on you and no one wants to be that guy. No one wants to be a salesman.\nWe agree. Sort of. Don't be that guy, but (and we hate to break this to you) you are already a sales person.\nSales is influence and we attempt to influence people toward an outcome every day. You want your 16 year old to drive safely. You want to get a raise. You want a better price on a new HVAC system. You want to influence an outcome. That makes you a seller. \nIn this episode, we review Daniel Pink's lessons on influence."}