{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fknack-4-business.simplecast.com%2Fepisodes%2Fs4-e171-2ZQMQc5Q","width":444,"version":"1.0","type":"rich","title":"Influencers Don't Build Trust. Local Shop Owners Do","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b9def138-2785-435f-ba8a-899512f2a9ee/5a60342f-7767-4bce-95ec-a0987ded5c81/cropped_1792277028922.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d4c26fc1-1a03-4921-b10d-132e1c501616\" height=\"200\" width=\"100%\" title=\"Influencers Don&apos;t Build Trust. Local Shop Owners Do\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Why shop owners, not influencers, build lasting brand trust. Kate Assaraf of Dip on honest marketing, small retail partners, and protecting what you build. For small brand owners and product founders."}