{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fknack-4-business.simplecast.com%2Fepisodes%2Fs4-e173-HIH7myt0","width":444,"version":"1.0","type":"rich","title":"Why SMB Communication Problems Look Like Sales Problems","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b9def138-2785-435f-ba8a-899512f2a9ee/271f3537-2eee-4411-b9ec-0ccabcbf0fa8/cropped_1792423450650.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/547535e0-6754-4d86-b787-f981d1631578\" height=\"200\" width=\"100%\" title=\"Why SMB Communication Problems Look Like Sales Problems\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Joshua Altman explains why many sales slumps are really messaging gaps, and how a simple four-part model plus one clear message a day helps small business owners be the signal, not the noise."}