{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fknack-4-business.simplecast.com%2Fepisodes%2Fs4-e180-v__iGQH9","width":444,"version":"1.0","type":"rich","title":"SEO for Small Business: It’s the Right Traffic That Counts","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b9def138-2785-435f-ba8a-899512f2a9ee/28425537-e274-4f06-90f2-52a06aacafa9/cropped_1793049906658.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ccfbc1b0-c0c7-4882-8282-b6fafc9dc740\" height=\"200\" width=\"100%\" title=\"SEO for Small Business: It’s the Right Traffic That Counts\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Marc Brookland of SEO Locale explains why more traffic is not the goal, how AI search fits in, and how to hire an SEO agency without getting burned. For small business owners who want to be found."}