{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fknack-4-business.simplecast.com%2Fepisodes%2Fs4-e202-rVDugIGK","width":444,"version":"1.0","type":"rich","title":"Equity Is the Most Expensive Money ~ The 2-3 Year Rule","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b9def138-2785-435f-ba8a-899512f2a9ee/c0e6c12d-f59a-4d08-979c-1fb554fefa55/cropped_1789438182744.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f61f1d64-b1c6-4161-841f-fcf32cd32c72\" height=\"200\" width=\"100%\" title=\"Equity Is the Most Expensive Money ~ The 2-3 Year Rule\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Founder and investor Tyrus Shivers breaks down the real cost of raising equity too early, and the ten-question test that tells you if your business is fundable right now."}