{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fknack-4-business.simplecast.com%2Fepisodes%2Fs4e070-_9Cir0_N","width":444,"version":"1.0","type":"rich","title":"B2B Marketing vs Reality: Why You Aren't Seeing Results ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b9def138-2785-435f-ba8a-899512f2a9ee/6b22d318-da3e-4b3a-a32d-3100f36b3a30/k4b_s4_e070_thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/49fd936c-7e86-485b-aadb-01c7b6804b27\" height=\"200\" width=\"100%\" title=\"B2B Marketing vs Reality: Why You Aren&apos;t Seeing Results \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Neil Gray of Refractive Concepts breaks down why your marketing feels busy but isn't converting — and how to align sales, sharpen messaging, and use AI without losing your brand voice. For SMB owners planning 2026."}