{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fknack-4-business.simplecast.com%2Fepisodes%2Fs4e182-dyWakUGw","width":444,"version":"1.0","type":"rich","title":"Podcast Hosts Are Begging for Guests. Here's Why You're Not One.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b9def138-2785-435f-ba8a-899512f2a9ee/b56870df-5492-4da1-b77a-731586809fcb/k4b_s4_e182_thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a11b70ab-6464-4d59-904a-ab22709f10e1\" height=\"200\" width=\"100%\" title=\"Podcast Hosts Are Begging for Guests. Here&apos;s Why You&apos;re Not One.\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Carl Richards breaks down exactly how to land podcast appearances, build real business relationships, and turn guesting into a repeatable visibility strategy."}