{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fkobscentret.simplecast.com%2Fepisodes%2F13-god-branding-med-mette-hejl-bFkQQEUB","width":444,"version":"1.0","type":"rich","title":"#13 God branding - med Mette Hejl","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/816a31ca-458b-4afd-a5ac-97e01a0eba03/8f775043-f6fb-4ead-874e-f3610d9f751e/koebscentret-mette-hejl.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/08173daa-404e-4e4e-b583-10e8bc71c2ef\" height=\"200\" width=\"100%\" title=\"#13 God branding - med Mette Hejl\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"“Branding only works on cattle” lyder titlen på en halvgammel marketingbog, men i denne episode af Købscentret får Mette Hejl, CEO i Pravda, lov at forklare, hvordan god B2B-branding ser ud, og hvilken forskel det kan gøre for kundernes oplevelse af en virksomhed.\n"}