{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Flegally-contented.simplecast.com%2Fepisodes%2F26-nowadays-your-content-is-a-credential-UtjNhNC1","width":444,"version":"1.0","type":"rich","title":"Practice Pointer: Nowadays, your content is a credential","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/be002abf-183c-4dae-ba3a-e0ee957e3e5e/c7c0c218-b934-4757-8476-9fb3cb033e2f/practice-pointer.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/27445787-12a9-4316-a705-97aab4a91665\" height=\"200\" width=\"100%\" title=\"Practice Pointer: Nowadays, your content is a credential\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why today, content is a credential for lawyers.\n\nToday, in this age of content marketing and thought-leadership marketing, content is evidence of a lawyer's status and authority regarding the areas of law they practice and the kinds of issues they can help their clients with.\n\nLawyers would be wise to understand this idea, embrace it, and create content with it in mind."}