{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Flegallydifferent.simplecast.com%2Fepisodes%2Ffounding-a-leading-law-firm-bBas3Iqs","width":444,"version":"1.0","type":"rich","title":"Founding A Leading Law Firm // Alex McPherson - Founder of Ignition Law","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ca917550-193c-46e3-97e3-f709bf21a0f8/0c64ed82-a43f-4a94-b0a7-0100a42c33e6/draft-episode-cover-alex.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Join me in this conversation with Alex McPherson, founder of Ignition Law and corporate lawyer. We chat about Alex’s journey to founding and growing Ignition Law which began life as a declaration at a New Year’s Eve party (possibly fuelled by vino) but it was nevertheless a resolution that Alex was passionate about and determine to keep….\n\nAlex shares his path into law and early career, his transition from a senior employee at an international law firm to starting his entrepreneurial journey through to where Ignition is today as a successful leading law firm for start ups, scale ups and the entrepreneurially spirited. This is such a diverse conversation touching on many interesting angles including; challenges in the entrepreneurial journey (personal & professional), the importance of values & culture, mental health in law and agile/remote working.\n\n“Culture eats strategy for breakfast” sums up the essence of this conversation and is something you will hear Alex say part way through when we discuss Ignition’s values and what it’s like to be part of the team.\n\nIgnition Law is ‘legally different’ in so many ways, but one way that stands out to me is how it has always been ahead of curve with remote working as ‘agile consultants’ (that’s me) have been an integral part of its model right from the start. This is a conversation which is dear to my heart as Ignition Law has been a key part of my own personal ‘legally different’ journey.\n\nI admire Alex’s leadership style and would sincerely describe him as a human centred and values driven lawyer and leader. I’m sure you will sense that too……."}