{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Flets-talk-ads.simplecast.com%2Fepisodes%2Fthe-dating-growth-secrets-no-one-shares-MqVMtF2a","width":444,"version":"1.0","type":"rich","title":"How to lower CAC with Music & Sounds - Inna From Her App shares some Dating App Marketing Secrets.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e835f6d8-6520-4c9f-a505-39479eba9441/4ed3d217-55a6-47d3-885d-2d6d7f91e727/1-thumbnail-in-sq-20-3-20-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2ffb0995-1a7f-400e-9040-e74950b9d21e\" height=\"200\" width=\"100%\" title=\"How to lower CAC with Music &amp; Sounds - Inna From Her App shares some Dating App Marketing Secrets.\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Let’s Talk Ads, Andre Kempe sits down with Inna Sumovska, Ex-UA Manager at Her App, the leading dating app for queer women and non-binary people. Inna shares how she scaled a niche app with TikTok ads, inclusive marketing, and performance UA strategies, revealing what it really takes to grow apps authentically in 2025."}