{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Flevelupyourcourse.simplecast.com%2Fepisodes%2Fzcs035-how-an-aikido-instructor-started-083cca38","width":444,"version":"1.0","type":"rich","title":"ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/770189/77018989-b8f5-4f72-b3d9-fc274cdac57e/63d5684b-b771-4e92-ae4e-23a6f6c95de4/1546026083-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/63d5684b-b771-4e92-ae4e-23a6f6c95de4\" height=\"200\" width=\"100%\" title=\"ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com.\r\n\r\n \r\n\r\n**In This Episode, You'll Learn:**  \r\n • How he started teaching calligraphy online  \r\n • How he overcame many challenges and positioned his style of calligraphy to stand out  \r\n • The marketing channels he used to launch his first workshop without an email list  \r\n • What motivated him to go from teaching in-person to teaching online  \r\n • How he overcame his fear of technology to create his first online course  \r\n • How he determined what to put into his intro course versus his advanced course  \r\n • How he priced his first online course\r\n\r\n \r\n\r\n**References and Tools Mentioned:**  \r\n • [Esteban’s website](http://www.gohitsushodostudio.com/)  \r\n • Esteban’s [Introductory Shodo course](https://learnshodointro.teachery.co/page)  \r\n • Esteban’s [Advanced Shodo course](https://learnshodoadvanced.teachery.co/landing)  \r\n • Teachery.co\r\n\r\n \r\n\r\n**Thanks for Listening!**  \r\n If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings &amp; help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow)\r\n\r\n \r\n\r\nAnd, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\r\n\r\n \r\n\r\nLastly, I want to say THANK YOU to Esteban for sharing his story and experience with us on The Zen Courses Show!\r\n\r\n"}