{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Flivelikealeader.show%2Fepisodes%2Fepisode-132-jennifer-kaplan-lthqdhdn","width":444,"version":"1.0","type":"rich","title":"Making Your Message Stick in a Noisy World with Jennifer Kaplan","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1c83c779-57d0-4ba7-9c6c-fae80a5233c3/fdcb6de1-929e-4101-bc43-6c606c70e084/jkb-20sll-20ep-20132-20jennifer-20kaplan-20podcast-20thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/aba2dbf2-3e7f-4665-9f47-22207785830d\" height=\"200\" width=\"100%\" title=\"Making Your Message Stick in a Noisy World with Jennifer Kaplan\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In today's episode, I sit down with Jennifer Kaplan, a true PR powerhouse and the founder and CEO of Evolve PR and Marketing—the largest firm of its kind in Arizona. She's got lessons for the World.\n\nIn this conversation, Jennifer and I dive into the heart of what makes a great leader—beyond just business success. We discuss the power of giving back, how vulnerability shapes authentic leadership, and why showing up for your community can create a lasting impact.\n\nWe also unpack the difference between PR and marketing, the power of earned media, and what makes a brand message truly resonate. Jennifer doesn’t just run a top-tier agency—she’s got the heart, hustle, and insight that make her a magnetic force in the world of media and messaging. \n\nIf you’ve ever wondered when to hire a PR firm, how to show up like a pro on camera, or how to make your message stick in a crowded world, this episode is for you. Jennifer shares hard-earned wisdom from decades in the industry, and we get into why preparation beats improvisation—even if you’re great at winging it. (Spoiler: the most authentic pros rehearse more than you think.)\n\nAnd stick around for some stories about leadership missteps from public figures that are cringeworthy and instructive. \n\nThis is a masterclass in visibility, authenticity, and influence—don’t miss it."}