{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Flouis-and-kyle.simplecast.com%2Fepisodes%2Famanda-natividad-gI1tSwje","width":444,"version":"1.0","type":"rich","title":"Amanda Natividad: Marketing Architect at SparkToro on Audience Research, Content Marketing, and Career Paths","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d7567a5d-4fb8-49ed-a7d7-f297ba7f2463/b79ee3cb-40ac-4b50-9708-b836aa740628/amanda-natividad-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/09e2fae0-cb2a-4aad-af83-debb19fd667c\" height=\"200\" width=\"100%\" title=\"Amanda Natividad: Marketing Architect at SparkToro on Audience Research, Content Marketing, and Career Paths\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Amanda Natividad is the Marketing Architect for the audience research startup SparkToro founded by Rand Fishkin and Casey Henry. Previously, Amanda led marketing at Growth Machine and Liftopia and ran content programs for FitBit and NatureBox. \n\nIn this conversation, we discuss Amanda's advice for cold outreach, audience research, career advancement, growing a Twitter audience, saving money on college, content marketing, cooking, and much more!"}