{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Flouis-and-kyle.simplecast.com%2Fepisodes%2Fcole-schafer-oPKP0SFZ","width":444,"version":"1.0","type":"rich","title":"Cole Schafer: Chasing Perfection in Copywriting, Poetry, and Everything In Between","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d7567a5d-4fb8-49ed-a7d7-f297ba7f2463/c7352311-af2b-4aad-891e-e87addd7a1dd/73-cole-schafer.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9252cfb6-2c77-40b3-bd7d-26065e3d99a6\" height=\"200\" width=\"100%\" title=\"Cole Schafer: Chasing Perfection in Copywriting, Poetry, and Everything In Between\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Popular copywriter, blogger, and poet Cole Schafer joins us to explain the art and science of running his creative writing shop, Honey Copy. We also discuss growing cities like Nashville, monetizing newsletters, paid communities, using words to sell like hell, and the pursuit of greatness. "}